Podcast cover art featuring a woman with blonde hair and blue eyes, resting her chin on her hand, with large white text reading 'Founders in Jeans' and smaller text 'with Emily Jean' on a dark blue background.

Founders in Jeans is a podcast about the real, unfiltered journeys of entrepreneurs and startup leaders, hosted by Emily Jean. Each episode dives behind the scenes to explore the messy middles, mindset shifts, and bold moves that fuel great ideas. It's honest, practical, and made for anyone building something from the ground up. New episodes are released every week.

Spotify
Apple
RSS Feed

Got something to say?
If you’re a founder with a story, strategy, or spicy take — we want you on the pod.

Selling with Conviction and Showing Up Unapologetically with Grace Lancer of Grace Lancer Coaching
Emily Jean Emily Jean

Selling with Conviction and Showing Up Unapologetically with Grace Lancer of Grace Lancer Coaching

When you meet Grace Lancer, you immediately know she was never meant for the 9-to-5 grind. As a personal branding and marketing strategist for powerhouse female coaches, Grace helps women sell with undeniable conviction—ditching the funnels, the scripts, and the self-doubt to build businesses fueled by authenticity and confidence.

In this episode, Grace joins Emily Jean to talk about quitting corporate, building a personal brand that actually converts, and why personality—not perfection—is your most profitable asset.

Read More
Three Systems That Save Every Founder Time with Noor Barrage of NVB Collective
Emily Jean Emily Jean

Three Systems That Save Every Founder Time with Noor Barrage of NVB Collective

What if the chaos in your business wasn’t a sign of growth but a symptom of broken systems? Noor Barrage, also known as The Systems Girl on LinkedIn, joins Emily Jean to challenge hustle culture and show founders how structure can actually unlock freedom. From fitness coach to COO to running her own consultancy, Noor has seen the pitfalls of scaling without foundations and now she’s teaching entrepreneurs how to build businesses that last without burning out.

Read More
Why Female Founders Undercharge and How to Stop with Nikki St Paul of Breathing Mindful Coaching
Emily Jean Emily Jean

Why Female Founders Undercharge and How to Stop with Nikki St Paul of Breathing Mindful Coaching

What does it mean to scale your business without burning out? Nikki St Paul, leadership coach and nervous system guide for purpose-driven women, joins Emily Jean to share how subconscious beliefs shape our success, why rest is a power move, and how female founders can lead with both strength and ease. Nikki blends neuroscience, embodiment, and mindset work to help women step fully into their power while creating sustainable businesses they love.

Read More
How to Build a Community of 50,000 Women with Emily Dempsey of The Brickell Babes
Emily Jean Emily Jean

How to Build a Community of 50,000 Women with Emily Dempsey of The Brickell Babes

What does it take to build a women’s community of 50,000 in just three years and why does Bitcoin belong in that story? Emily Dempsey, founder of The Brickell Babes, joins Emily Jean to share her journey from New York fashion buyer to Miami community builder to tech founder weaving Bitcoin into the future of female entrepreneurship. From her first happy hour meetup to launching a curated membership platform, Emily has redefined what it means to connect women in business and life.

Read More
10,000 Followers on LinkedIn in One Year with Ciara O’Neil of Brandfulness
Emily Jean Emily Jean

10,000 Followers on LinkedIn in One Year with Ciara O’Neil of Brandfulness

How do you stand out in a sea of sameness on LinkedIn? And how do you build a personal brand that feels authentic and drives real results? In this episode, Emily sits down with Ciara O’Neil, founder of Brandfulness and rising voice in the personal branding space, to break down exactly how she grew to 10,000 followers in under a year and what it takes to turn visibility into opportunity. From her background in law and psychology to building a thriving strategy business, Ciara shares the playbook for founders, solopreneurs, and creatives who want to be known, remembered, and respected for what they do.

Read More
Why an Egg Freezing Giveaway Succeeded with Ella McMahan of Spring Fertility
Emily Jean Emily Jean

Why an Egg Freezing Giveaway Succeeded with Ella McMahan of Spring Fertility

Ella McMahan leads marketing for Spring Fertility and its sister brands Open Fertility and Nest Donor Bank. In this conversation, Ella breaks down the realities of IVF and egg freezing, why education beats fear, and how patient-first marketing, community events, and smart influencer partnerships can literally change lives. If you care about building brands that feel human and drive outcomes, this episode delivers.

Read More
The Reality of Launching a Start-Up Abroad with Fanny Berteaud of Selectra
Emily Jean Emily Jean

The Reality of Launching a Start-Up Abroad with Fanny Berteaud of Selectra

She moved to Japan at 19 and never looked back. In this episode of Founders in Jeans, Emily Jean sits down with Fanny Berteaud, Country Manager at Selectra, who built the company’s Tokyo operations from the ground up and now oversees both the Japanese and Australian markets. From cultural shocks in academia to navigating business as a young foreigner in Japan, Fanny’s story is equal parts bold, inspiring, and refreshingly honest.

If you’ve ever wondered what it really takes to launch and scale a business abroad while balancing identity, leadership, and personal passions, this conversation will give you a front-row seat.

Read More
Why Taylor Swift Has 17 Dresses from This Indie Designer With Quinn McLaughlin of Praerie
Emily Jean Emily Jean

Why Taylor Swift Has 17 Dresses from This Indie Designer With Quinn McLaughlin of Praerie

In this episode, Quinn McLaughlin, founder of Praerie, shares her journey from tech to fashion, the philosophy behind her brand, and the challenges of running a sustainable fashion business. She discusses the importance of design, the slow fashion movement, and the realities of marketing and sales in the fashion industry. Quinn also reflects on her personal growth as an entrepreneur and her aspirations for the future of Praerie.

Read More
How a Rodeo Girl Turned Grit into $17 Million with Leah Garcia of Nulastin
Emily Jean Emily Jean

How a Rodeo Girl Turned Grit into $17 Million with Leah Garcia of Nulastin

In this inspiring episode, host Emily Jean sits down with Leah Garcia, founder of Nulastin, to explore how Leah’s rodeo grit and entrepreneurial spirit turned a small idea into a $17 million beauty brand. Leah shares her journey from rodeo competitor to innovative beauty brand founder, discussing how resilience, customer care, and integrity have driven Nulastin’s success in the crowded beauty industry. If you’re looking for stories of women in business, entrepreneurship, and founder success, this episode delivers real insights on building a brand with heart.

Read More
The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School
Emily Jean Emily Jean

The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School

In this episode, Emily Jean interviews Sofia, the founder and CEO of a Ukrainian wellness program. Sofia shares her journey of building a successful business focused on helping individuals develop a healthy relationship with food and their bodies. The conversation covers her experiences in scaling the business, the importance of personalized nutrition, and the challenges of launching an app. Sofia emphasizes the significance of community support, debunks common nutrition myths, and provides valuable insights for aspiring entrepreneurs.

Read More
From Puppets to Pillows: Crafting Comfort from Chaos with Emma Bradford of Dream Giggles
Emily Jean Emily Jean

From Puppets to Pillows: Crafting Comfort from Chaos with Emma Bradford of Dream Giggles

In this conversation, Emma Bradford discusses her journey from set design in the film industry to creating her unique pillow brand, Dream Giggles. She shares insights on the emotional connections people have with her pillows, the aesthetic trends in home decor, and the therapeutic aspects of her art. Emma also delves into the challenges of building a community around her work, navigating social media, and the importance of sustainability in sourcing materials. She expresses her aspirations for the future of Dream Giggles, including merging her love for puppetry with her pillow designs and engaging more with her audience through workshops and creative projects.

Read More
Why Your Brand Isn’t Getting Press (And How to Fix It) with Nadja Sayej of ArtStars Agency
Emily Jean Emily Jean

Why Your Brand Isn’t Getting Press (And How to Fix It) with Nadja Sayej of ArtStars Agency

In this episode, Emily Jean interviews Nadja Sayej, a journalist turned entrepreneur, discussing her journey through various creative hubs, the challenges of transitioning from journalism to running her own agency, and the importance of authenticity in media. They explore the changing landscape of PR, the empowerment of women entrepreneurs, and the significance of cultural relevance in business. Nadja shares insights on navigating career changes, the impact of toxic positivity, and the necessity of questioning oneself for growth.

Read More
Lawyer, Investor, Founder: Reinventing Success with Jackie Kim of Maelove Skincare
Emily Jean Emily Jean

Lawyer, Investor, Founder: Reinventing Success with Jackie Kim of Maelove Skincare

In this episode, Jackie Kim, co-founder and CEO of Maelove Skincare, shares her unique journey from being an attorney to a skincare entrepreneur. She discusses the inspiration behind Maelove, the success of their flagship product, the Glowmaker serum, and the brand's commitment to quality and customer feedback. Jackie emphasizes the importance of transparency and consumer trust in building a skincare brand, as well as the challenges faced in the early days of Maelove. The conversation also touches on skincare myths, product recommendations, and exciting future launches.

Read More
From Deadstock to Dua Lipa: Inside Feline Swim with Shannon McLaughlin
Emily Jean Emily Jean

From Deadstock to Dua Lipa: Inside Feline Swim with Shannon McLaughlin

In this episode, Emily Jean chats with Shannon McLaughlin, the founder of Feline Swim, a sustainable luxury swimwear brand. Shannon shares her journey from studying biology to pursuing a career in fashion, the challenges she faced in launching her brand, and her commitment to sustainability. The conversation also touches on the impact of celebrity endorsements, marketing strategies, and the importance of starting small as an entrepreneur. Shannon reflects on the loneliness of entrepreneurship and offers advice for aspiring fashion entrepreneurs.

Read More
From Suana Suits to Smart Waistbands: The Tech Rebirth of Athleisure with Emma Vollrath of Emma Lou The Label
Emily Jean Emily Jean

From Suana Suits to Smart Waistbands: The Tech Rebirth of Athleisure with Emma Vollrath of Emma Lou The Label

In this conversation, Emily Jean interviews Emma Vollrath, the founder of Emma Lou, discussing her journey from personal trainer to entrepreneur. Emma shares insights on her innovative product, the Glow Band, which addresses bloating and water weight while being stylish. The discussion covers branding challenges, marketing strategies, and the importance of community engagement. Emma reflects on her experience on the show ' Hustlers' and her aspirations for the future of her brand, emphasizing the significance of building a loyal audience and the challenges of navigating the competitive athleisure market.

Read More
Skincare’s Rebel with a Cause: The Radical Reinvention of Face Masks with Anita Sun of Dermovia
Emily Jean Emily Jean

Skincare’s Rebel with a Cause: The Radical Reinvention of Face Masks with Anita Sun of Dermovia

In this engaging conversation, Emily Jean interviews Anita Sun, founder of Dermovia, who shares her journey as a second-generation aesthetician and her passion for creating innovative skincare products. They discuss the importance of personalized skincare routines, the science behind Dermovia's Lace Your Face masks, and the future of skincare as a health-focused industry. Anita emphasizes the need for trust and transparency in skincare, offering valuable advice for aspiring entrepreneurs and skincare enthusiasts alike.


Read More
The Juicebox Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World
Emily Jean Emily Jean

The Juicebox Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.

Read More