Why Female Founders Undercharge and How to Stop with Nikki St Paul of Breathing Mindful Coaching
What does it mean to scale your business without burning out? Nikki St Paul, leadership coach and nervous system guide for purpose-driven women, joins Emily Jean to share how subconscious beliefs shape our success, why rest is a power move, and how female founders can lead with both strength and ease. Nikki blends neuroscience, embodiment, and mindset work to help women step fully into their power while creating sustainable businesses they love.
Highlights
The meaning behind “lead like a powerhouse, rest like a queen”
How subconscious beliefs quietly sabotage business growth
The signs of burnout most women ignore until it’s too late
Why ease and easy are not the same thing
Practical tools for rewiring hidden rules about worth and work
A powerful client story about charging what you’re worth
Why rejection can be a sign of growth, not failure
Hustle culture vs. sustainable success in the female founder space
The truth about rest as a strategic leadership move
Simple daily practices to regulate your nervous system and thrive
Why this episode matters
If you’ve ever tied your worth to your work, pushed past burnout, or wondered why scaling feels harder than it should, Nikki’s perspective will hit home. She offers a blueprint for building a business that honors both ambition and wellbeing - because leading with power and resting with intention are not opposites, they’re the formula for sustainable success.
⸻
⭐⭐⭐⭐⭐
If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.
⸻
💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to entrepreneurial life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe
⸻
Follow Emily:
https://www.instagram.com/emily.jeans/
https://www.linkedin.com/in/emily-jeans/
⸻
Follow Founders in Jeans:
https://www.instagram.com/foundersinjeans/
⸻
Follow Nikki St Paul & Breathing Mindful Coaching:
Instagram:https://www.instagram.com/iamnikkistpaul/
LinkedIn: https://www.linkedin.com/in/nikkistpaul/
⸻
SEO Keywords
female entrepreneur burnout, subconscious beliefs, subconscious rewiring, female founder mindset, nervous system regulation, leadership coaching for women, Breathing Mindful Coaching, Nikki St Paul, Emily Jean podcast, Founders in Jeans, lead like a powerhouse rest like a queen, sustainable success, burnout recovery, hustle culture critique, women scaling businesses, ease vs easy, subconscious blocks in business, money mindset, charging your worth, rejection resilience, nervous system guide, EFT tapping for entrepreneurs, embodiment work, leadership with empathy, subconscious healing, subconscious mindset coaching, subconscious coaching for founders, nervous system reset, rest practices for leaders, strategic rest, productivity myths, redefining success, restable membership, virtual rest community, subconscious programming, subconscious beliefs about money, subconscious beliefs about worth, subconscious blocks female founders, entrepreneur nervous system, easeful scaling, subconscious sabotage, subconscious leadership, subconscious rewiring for business, subconscious coaching examples, business growth mindset, self-worth in business, work worth identity, subconscious identity shifts, rest micro moments, founder burnout signs, burnout prevention female entrepreneurs, subconscious tools, subconscious beliefs childhood, subconscious beliefs origin, subconscious business success, subconscious entrepreneur stories.
