Founders in Jeans is a podcast about the real, unfiltered journeys of entrepreneurs and startup leaders, hosted by Emily Jean. Each episode dives behind the scenes to explore the messy middles, mindset shifts, and bold moves that fuel great ideas. It's honest, practical, and made for anyone building something from the ground up. New episodes are released every Tuesday.
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How a Rodeo Girl Turned Grit into $17 Million with Leah Garcia of Nulastin
In this inspiring episode, host Emily Jean sits down with Leah Garcia, founder of Nulastin, to explore how Leah’s rodeo grit and entrepreneurial spirit turned a small idea into a $17 million beauty brand. Leah shares her journey from rodeo competitor to innovative beauty brand founder, discussing how resilience, customer care, and integrity have driven Nulastin’s success in the crowded beauty industry. If you’re looking for stories of women in business, entrepreneurship, and founder success, this episode delivers real insights on building a brand with heart.

The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School
In this episode, Emily Jean interviews Sofia, the founder and CEO of a Ukrainian wellness program. Sofia shares her journey of building a successful business focused on helping individuals develop a healthy relationship with food and their bodies. The conversation covers her experiences in scaling the business, the importance of personalized nutrition, and the challenges of launching an app. Sofia emphasizes the significance of community support, debunks common nutrition myths, and provides valuable insights for aspiring entrepreneurs.

From Puppets to Pillows: Crafting Comfort from Chaos with Emma Bradford of Dream Giggles
In this conversation, Emma Bradford discusses her journey from set design in the film industry to creating her unique pillow brand, Dream Giggles. She shares insights on the emotional connections people have with her pillows, the aesthetic trends in home decor, and the therapeutic aspects of her art. Emma also delves into the challenges of building a community around her work, navigating social media, and the importance of sustainability in sourcing materials. She expresses her aspirations for the future of Dream Giggles, including merging her love for puppetry with her pillow designs and engaging more with her audience through workshops and creative projects.

Why Your Brand Isn’t Getting Press (And How to Fix It) with Nadja Sayej of ArtStars Agency
In this episode, Emily Jean interviews Nadja Sayej, a journalist turned entrepreneur, discussing her journey through various creative hubs, the challenges of transitioning from journalism to running her own agency, and the importance of authenticity in media. They explore the changing landscape of PR, the empowerment of women entrepreneurs, and the significance of cultural relevance in business. Nadja shares insights on navigating career changes, the impact of toxic positivity, and the necessity of questioning oneself for growth.

Lawyer, Investor, Founder: Reinventing Success with Jackie Kim of Maelove Skincare
In this episode, Jackie Kim, co-founder and CEO of Maelove Skincare, shares her unique journey from being an attorney to a skincare entrepreneur. She discusses the inspiration behind Maelove, the success of their flagship product, the Glowmaker serum, and the brand's commitment to quality and customer feedback. Jackie emphasizes the importance of transparency and consumer trust in building a skincare brand, as well as the challenges faced in the early days of Maelove. The conversation also touches on skincare myths, product recommendations, and exciting future launches.

From Deadstock to Dua Lipa: Inside Feline Swim with Shannon McLaughlin
In this episode, Emily Jean chats with Shannon McLaughlin, the founder of Feline Swim, a sustainable luxury swimwear brand. Shannon shares her journey from studying biology to pursuing a career in fashion, the challenges she faced in launching her brand, and her commitment to sustainability. The conversation also touches on the impact of celebrity endorsements, marketing strategies, and the importance of starting small as an entrepreneur. Shannon reflects on the loneliness of entrepreneurship and offers advice for aspiring fashion entrepreneurs.

From Suana Suits to Smart Waistbands: The Tech Rebirth of Athleisure with Emma Vollrath of Emma Lou The Label
In this conversation, Emily Jean interviews Emma Vollrath, the founder of Emma Lou, discussing her journey from personal trainer to entrepreneur. Emma shares insights on her innovative product, the Glow Band, which addresses bloating and water weight while being stylish. The discussion covers branding challenges, marketing strategies, and the importance of community engagement. Emma reflects on her experience on the show ' Hustlers' and her aspirations for the future of her brand, emphasizing the significance of building a loyal audience and the challenges of navigating the competitive athleisure market.

Skincare’s Rebel with a Cause: The Radical Reinvention of Face Masks with Anita Sun of Dermovia
In this engaging conversation, Emily Jean interviews Anita Sun, founder of Dermovia, who shares her journey as a second-generation aesthetician and her passion for creating innovative skincare products. They discuss the importance of personalized skincare routines, the science behind Dermovia's Lace Your Face masks, and the future of skincare as a health-focused industry. Anita emphasizes the need for trust and transparency in skincare, offering valuable advice for aspiring entrepreneurs and skincare enthusiasts alike.

The Juicebox Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World
In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.