From Deadstock to Dua Lipa: Inside Feline Swim with Shannon McLaughlin
Season 1 Episode 4
From Deadstock to Dua Lipa: Inside Feline Swim with Shannon McLaughlin
Click to listen here on Spotify: https://open.spotify.com/episode/1HW4RuL06VttcyKJGqEYSF?si=57ff9b2447174e88
And here on Apple Podcasts:
https://podcasts.apple.com/au/podcast/founders-club/id1802430594?i=1000703813422
Emily Jean (00:00)
Hi you guys, welcome to or welcome back to Founders Club. I'm your host, Emily Jean, and Today I am chatting with Shannon McLaughlin of Feline Swim. and I just want to start by saying that the swimwear itself is beautiful, but I really think the most powerful part of this
episode is one how young Shannon is and how her story is something so many young creatives can relate to. Feline Swim, is a sustainable luxury swimwear label, redefining what it means to kind of blend retro aesthetics with modern values. their swimwear is really all about
you know, figure flattering 90s inspired silhouettes.
and she makes these pieces by really honing in on values that are important to her and the brand, including responsibly sourced materials small batch drops that feel as exclusive as they do intentional.
Her suits have been spotted on icons like Hailey Bieber, Kendall Jenner, Dua Lipa, which we speak about a little bit. But also the brand has been featured pretty much everywhere from Elle to W Magazine, But behind the press
Shannon started with a biology degree, a PR job in LA, and just a feeling that during the pandemic, it was time to create something new. So Feline Swim is still a side hustle for Shannon. She also works full-time as an interior designer, which if that's not the coolest two jobs I've ever heard of in conjunction of one another, I don't know what is. I think that her story is super inspiring because not only does she source all the dead stock fabric,
herself in New Jersey and then also navigates all these ups and downs of manufacturing overseas. She's really built something that is both stylish and sustainable
This episode's really for anyone who's ever felt like the business side of launching a brand was really intimidating or was hesitating because the name wasn't perfect or the branding didn't feel ready yet. Shannon is really honest about what it actually takes to build a slow fashion label in a fast paced industry.
and I'm really excited for you guys to hear this conversation. without further ado, let's dive in.
Emily (02:17)
so Shannon, welcome to the podcast. Thank you so much for being here. already introduced everyone to you, obviously, why don't you kind of tell me about you and the brand in your own words.
Shannon Mclaughlin (02:22)
Thanks, everyone.
Well, I grew up in Arizona and I've kind of always been interested in fashion, but I didn't know I could make it a career and so I didn't go to school for fashion. I went to school for biology and after school, I kind of just realized like I really do want to work in fashion and so I started working for a PR company and then and then during the pandemic is kind of when I started to think about doing something else.
And then I had the idea of starting a swimwear brand and kind of started researching it around that time. And then we launched in 2021.
Emily (03:03)
That's so interesting going from, so what was the job you had just before you started the brand? said PR?
Shannon Mclaughlin (03:09)
I worked for a PR agency in LA and then after that I had like a few other jobs like I worked for real estate developer and just kind of like random things. Also I now work as an interior designer. It's like my full-time job and then I also do feline on the side. So it's still my side hustle.
Emily (03:29)
Okay, so you went from biology to PR and a few other little things. That is so that is like such a broad range of interests and skills.
Shannon Mclaughlin (03:34)
Yeah.
Yeah,
I definitely am trying to stick. I think I want to pursue fashion in future more, but right now I do interior design.
Emily (03:50)
Yeah, yeah, that's amazing. Good for you. I wish I was the type of person that could be multifaceted in that way or not. I feel like I'm very one set.
Shannon Mclaughlin (03:59)
Yeah, I think it's
better to stay in one lane. A little bit.
Emily (04:05)
you have a very clear background in fashion. And then I have written here that you have a background in sustainability as well. Is that part of the biology aspect of things or where does that come from?
Shannon Mclaughlin (04:15)
No, that's
just more a part of the brand's mission and values than part of my background. I've always been interested in sustainability, but I don't have any proper training in it.
Emily (04:29)
Yeah, okay, got it. Okay, so was there a specific moment or kind of a pivotal moment, let's say, that inspired you to launch Feline?
Shannon Mclaughlin (04:38)
Um, so when I was looking for swimwear, I feel like I couldn't find anything that had the type of prints I wanted and everything just felt, I feel like everything kind of looked the same and they weren't very, the prints I was looking at weren't very unique. And so I started going online, like looking at fabrics. And then I eventually, I looked for months and months, I couldn't find any prints I liked. And then I eventually found one supplier in he's in New Jersey and I
went to go see him and he has like this huge warehouse full of all these like, dead stock prints from like the early 2000s and the nine, and I think most of them are like early 2000s, but they look like kind of 90s retro prints. And that's kind of what inspired me to start it because I just felt like they were so unique and I hadn't seen anything like them.
Emily (05:25)
Yeah, absolutely.
So.
So how did you kind of blend that? Like, is there a certain style or uniform, I guess, template you use in terms of blending that vintage and modern aesthetic so that it comes alive better in your designs?
Shannon Mclaughlin (05:41)
I think that my styles are pretty simple and classic, but they have retro elements. They have a high hip, high leg on the bottoms, and they're kind of petite on the top. I feel like keeping it minimal, especially if it's a bright print, I feel like the style kind of has to be more pared down. It can't be ruffles or...
you know, crazy, like bedazzled or something. feel like it, I prefer if it's going to be a loud print, I feel like it has to be more minimal style.
Emily (06:12)
Right. And then in terms of creating the designs, like when you first started and now similarly as well, are you kind of hand pattering these yourself or do you have like, how does that, what's that process look like?
Shannon Mclaughlin (06:19)
Mm-hmm.
So when I first started, I was working with a manufacturer who kind of did everything for me. Well, they didn't do everything for me, but they did the pattern making, they did the cutting and the grading and the sewing. And then now I work, and that was in Bali. And then now I work with people in LA and everything is kind of separate. I work with a pattern maker separately, and then I take it to my grader who sizes everything. And then I have...
take it to another place to get it cut and then another place to get sewn. So it's all separate here, but I prefer it more just so I can be more hands-on and know exactly what's going on. yeah, that was, and I feel like I've learned a lot more just doing all those processes myself. Whereas before I was kind of relying on like one person to do everything.
Emily (07:11)
And do you prefer working with the manufacturer in LA over Bali?
Shannon Mclaughlin (07:15)
Yeah, well the Bolly one, they basically, I was working with them for like two years and then they basically shut down and ghosted me and they like, they stole my money and they took my stuff and eventually I had to like hire someone to, who was there to like go find her and like at least just get my print. All I cared about was just like getting my stuff back because,
Emily (07:16)
Yeah.
Shannon Mclaughlin (07:41)
I knew I just would like international law and everything I knew I probably couldn't get my money back. But yeah, it was a nightmare. To say the least. Yeah.
Emily (07:50)
It's crazy. how
did you come across the manufacturer in Bali to begin with? you there on vacation?
Shannon Mclaughlin (07:59)
Yeah, so when I was looking at where a lot of some suits were made, I noticed a lot of them are made in Bali and I thought it be too expensive to produce locally. So then I took a trip there for like three weeks and then I looked at a few manufacturers and I found one that I thought I could trust. And then we worked together for a few years but I think she eventually just shut down and...
took everything.
Emily (08:27)
So sorry to hear that.
Okay, well, I think you just.
Shannon Mclaughlin (08:29)
I love
that story a lot.
Emily (08:31)
yeah. Yeah, I bet. Yeah, I haven't. I guess I'm not as familiar with manufacturer like manufacturing swimwear. But I know that a lot of active wear comes out of Bollie, surprisingly. So I guess that kind of lines up. But that's so interesting. But OK, so I think you just kind of answered this, but the swimwear industry obviously is really competitive.
What kind of challenges were you facing early on and how did you navigate?
Shannon Mclaughlin (08:57)
I feel like really leaning into like what makes me different and like having the sustainable aspect and also being more of like a retro inspired brand were things that made me stand out in the beginning and I feel like just leaning more into those have helped me. But it is, I would say it's still very competitive and there's so many brands out there so it's hard to get
through a lot of times.
Emily (09:21)
Yes. Where does the name feline come from? Like feline swim?
Shannon Mclaughlin (09:21)
muscle.
Um, it's, it doesn't really have that much of a story. It's just like something I kind of chose and then, um, kind of have stayed with since I, since I chose it. It's, it's a boring story.
Emily (09:38)
Yeah.
I like that, though. I think that's realistic. I meet a lot of young entrepreneurs who, or even some of my clients, and they spend a lot of time focused on naming things. Like, they'll spend, you know, months and months and months. I think it's probably one of the least important aspects in my opinion.
Shannon Mclaughlin (09:54)
you
Yeah, I agree. I sometimes
think about changing it, but I'm like, it's too late.
But I think it kind of fits the brand too. I think it's
a good name. I could have been worse.
Emily (10:11)
Yeah, I liked it.
Totally, And there's so many uses, like so many play on words you could do with that as well.
Shannon Mclaughlin (10:19)
Mm-hmm.
Emily (10:19)
Okay, so obviously the brands is very much about sustainable swimwear. What does sustainability mean to you in the context of fashion?
Shannon Mclaughlin (10:29)
So I think it's important to have when you're starting a brand or looking to do something in fashion, I feel like it's important to have a sustainable intent when you are sourcing things and just thinking about what impact you're gonna be making because I feel like starting a brand in and of itself is not very sustainable because there's so many brands out there, there's so many clothes being produced, but when I...
Like when the first thing I, we, sorry. I feel like there's a lot of different aspects where I try to be sustainable. Like our packaging is like all compostable and there's no plastic. And I try to like not use plastic whenever possible. And we're also coming out with beach wear soon. So I'm not using any like polyester or anything. I'm I'm going to use natural fibers. And then of course my,
Bikinis are either done stock fabric or they're made of recycled fabric. So I feel like there's like many aspects that are sustainable and also I think producing in LA and not having to ship things back and forth is also helps in that.
Emily (11:34)
what drew you to the 90s so much for your inspiration is specifically as applies to like that high-waisted design and the dead stock.
Shannon Mclaughlin (11:43)
Yeah.
Well, I grew up wearing somewhere that would kind of like, like in high school would be like straight across and it's just not flattering. And I just, I always felt like I didn't look good in this bikini. And then I felt like just the high, the higher waist is more flattering than like something that cuts straight across. And yeah, I just feel like
I feel like that's just kind of the bikini I like always wanted to wear. So.
Emily (12:09)
Yeah, absolutely.
Shannon Mclaughlin (12:09)
Also,
I was born in the 90s, so I feel like I have some nostalgia towards that era.
Emily (12:13)
Yeah.
So obviously your designs have been worn by a lot of huge celebrities.
I was looking at the Instagram earlier today, Kendall Jenner, Dua Lipa, many more. I'm sure that I can't even name. How does that partnership come about?
Shannon Mclaughlin (12:31)
Well, it's everything that I've done with them is through their stylist and they reached out to me and I like didn't even think the email was real, but it's just all very organic. there's no, I just, they first reached out for Haley and they just requested gifting and you just kind of wait and see if they don't, they don't promise anything, but.
you just kind of wait and see if they like it or if they wear it. And hopefully they're photographed in it.
Emily (12:58)
Yeah. Yeah.
Shannon Mclaughlin (12:59)
It's same thing happened with Dua Lipa. Her stylist reached out and she just happened to wear it on vacation. So you kind of just.
Emily (13:07)
Is it like
a mind blowing experience for you? Or are like, no big deal, like I can handle it, whatever. Yeah.
Shannon Mclaughlin (13:13)
No, no, I was freaking out from like
the first email like even like thinking that they were even knowing that they like knew about the brand I was freaking out and then when they were obviously like was the best day ever and I was just so I just couldn't believe it because I'm still so small I'm like how did they even know or like
there's so many swim brands out there, so they can wear anything they want. yeah, it definitely was a very rewarding feeling and very grateful for them.
Emily (13:47)
And how did that visibility kind of impact your brand?
Shannon Mclaughlin (13:51)
it's, well, so being dead stock is sometimes hard because when Haley wore it, I only had like 15 in stock. So, and then I couldn't restock it. So you, I think you do, you do get a lot of more, you get more visibility on your brand, but it just kind of depends if you can like, sometimes you can't like capitalize on.
the moment if you can't restock it or something like that. But it definitely makes a big impact. feel like, especially celebrities like Kendall Jenner, Hailey Bieber, and Dua, they're pretty big celebrities. So I feel like it really makes a difference. If someone smaller wore it, it would more just be like an influencer type of post.
Emily (14:17)
All right.
Absolutely. I guess in terms of, okay, so a partnership kind of influencers aside, you've also been, the brand has been featured in some huge major fashion publications. What did we say? LW Magazine. How did you approach press and marketing to gain that kind of exposure?
Shannon Mclaughlin (14:52)
Mm-hmm.
Again, everything just happened organically and some of it happened when a celebrity would wear it or, everything was just organic. don't have like any, I don't really reach out to press to talk about the brand. It just kind of happens if they want to. I guess I should do it more, but it's not like a main focus of mine.
Emily (15:26)
Right, right. How long have you had feline swim now? No, I think you mentioned earlier. Okay. Okay. Got it. And have you had like a marketing strategy strategy? Obviously, I think Instagram is your primary platform is there has there been like a very specific approach to that? Do you use Facebook, Instagram ads, that sort of thing?
Shannon Mclaughlin (15:29)
So March 2020, 2021.
Yeah.
So when I first started, I was doing a lot of influencer gifting and with no obligation for them to post or with no expectation for them to post. But I still do a lot of gifting. But I was trying to do ads the last 12 months.
And I feel like I was kind of neglecting my organic social at that time because I was so focused on getting my ads right, running the account. And so I feel like it didn't make that big of a difference just because I feel like I wasn't doing both and you really need to do both 100%. So I stopped doing ads recently and I think it works good if you're doing a sale, at least for me.
Yeah, I'm just trying to focus on my more organic socials, trying to do some more TikTok things and also doing more founder content. Because I feel like I'm pretty shy, but I feel like I need to kind of show my face more and talk about the brand more candidly. So yeah, that's kind of like my strategy for the next year at least.
Emily (16:58)
Yeah. In terms of your team, is this a one woman show or do you have like a team of people behind you? What's the setup?
Shannon Mclaughlin (17:06)
It's just me, but I just started working with an agency who's helped me film more founder content and more organic content around watches and just organic social.
Emily (17:18)
Great, great, I love to hear that. I love a
one-woman show. It's always so impressive.
Shannon Mclaughlin (17:23)
Yeah, it's not that glamorous. Yeah, some things just, yeah, you kind of have to pick and choose what's important to do.
Emily (17:26)
A lot of work, a lot of work, yeah.
Is there anything you would have done differently so far since you've launched in terms of launching and scaling your business? Is there anything you would have done differently?
Shannon Mclaughlin (17:44)
Yeah, there's a lot of there's so many things. mean, obviously with the the Bali situation manufacturing there, I think it wasn't good for me to not be able to go there and physically be there and always have eyes on my manufacturing. And I think it's at least for me now, I'm still pretty small. So I like manufacturing locally and trying to think there's like, I'm
I feel like I make mistakes every single day, but yeah, I think that's the big one.
Emily (18:15)
They are some of the biggest misconceptions about sustainable fashion that you're hoping to challenge the free line swim.
Shannon Mclaughlin (18:21)
What do you mean misconceptions?
Emily (18:23)
Like, there some sort of, okay, let me rephrase another way. Is there a piece of advice, and this actually doesn't have to be about sustainable fashion, but is there a piece of advice or something you hear often that you're like, that's terrible advice? Like, I wouldn't recommend anyone do that when launching a business.
Shannon Mclaughlin (18:41)
I can't, I honestly can't think of anything at the moment. If you can think of any though.
Emily (18:46)
I had somebody the other day who said, who said, who was, they said one of the biggest things they hear, biggest maybe misconceptions is that you have to, and this might not apply to you, but that you have to keep going and going and going. Like this concept of don't give up, like hustle, hustle, hustle. And they were saying, you know, giving up takes courage too.
Like that's something they believe or they found to be really good, a good belief in their business that like if something in the business isn't working well, then don't push it. Like you don't have to make everything work. I liked that one. I thought that was a really great, cause I do hear that all the time. That kind of hustle mentality and don't stop grinding. But yeah, is that, does that make sense?
Shannon Mclaughlin (19:31)
Yeah, mean, I see why people say that, because I feel like if you are doing something alone, then I feel like you do have to kind of put in a lot of work. And especially if you're working like another job, like it's not always easy to, you know, schedule when you're going to work on your other business. yeah, I mean, I can't really think of like any advice people give me that I wouldn't.
follow, but I feel like I work on this so alone and I'm like just so in my head about it that I don't really ask for advice because the things I would ask for advice for, I like no one I know has like gone through that. So it's a very lonely experience that I found. I like that's probably the hardest thing about it is I'm so jealous of like people who have like a co-founder because I feel like
It's just much easier to talk through things and like bounce ideas off of each other and like be on the same page about things. And there's so many decisions I make every day where I'm like, I don't know if this is the right one, but I guess I'm just going to make this decision because I have to make one and I'll just see how it goes. So yeah, I feel like maybe I should network more or maybe I should get a co-founder. Anyone who wants to listen to me.
Emily (20:49)
Thank
you
Shannon Mclaughlin (20:53)
or
like talk with me about anything. So yeah, it's definitely lonely.
Emily (20:58)
Do you think it would be difficult though if you were to get a co-founder to hand over some of the control that you've had now for so long?
Shannon Mclaughlin (21:05)
Yeah, I think it would probably be like a process if I did get a co-founder or like a partner. I don't think I would necessarily want a financial partner because I feel like there's a lot of pressure with that, but I just feel like someone who would be as passionate about it as I am and treat it as their own. I mean, maybe I just need, maybe I don't need to partner, maybe I just need.
an employee or maybe I just need a little bit of help.
Emily (21:31)
Yeah,
they should really have like entrepreneur group therapy, maybe.
Shannon Mclaughlin (21:36)
Yeah, I'm actually
in this program. It's called e-commerce equation. I don't know if you've heard of it. It's, it's actually an Australian company and I learned how to do my ads and things through them. And they have, we have like weekly coaching calls and it's pretty, what's the word, cathartic to like hear from other founders and like hear what they're struggling with.
Emily (21:43)
I'm going to write it down.
Okay.
Shannon Mclaughlin (22:00)
But yeah, it's a great program actually, I'd recommend it.
Emily (22:01)
Right.
Yeah. Is
that if you had to, let's say you're speaking to an entrepreneur who's starting their business, like, but at the beginning, outside of you said, e-commerce equation, right? Is there any other kind of resources or books that you would recommend that have been beneficial to you?
Shannon Mclaughlin (22:15)
Mm-hmm.
I don't remember the name of the books. Hold on
Emily (22:24)
Okay, take your time.
Shannon Mclaughlin (22:26)
I don't know, you can maybe ask me another question, but there are some, I don't remember what they were.
Emily (22:28)
Mm-hmm.
Okay, okay, so they had a huge impact.
Shannon Mclaughlin (22:33)
Right.
Why?
Emily (22:35)
They had a huge impact.
Shannon Mclaughlin (22:37)
you
okay, so the book I would recommend is called Contagious. It's by Jonah Berger. And it just talks about like why companies become or why companies fail or I don't even know what it's really about, but it just kind of talks about like why things in society become contagious or like...
I don't know how to describe it, I'm not describing this very well. It's a good book. We can cut this part out if you want. can cut this all out you want. I'm not offended if you want to cut anything out because I know I'm not good at this.
Emily (23:01)
Okay, got it. Contagious. Okay, alright, I wrote it down. It happened on my list.
You're
great! Stop, don't say that, that makes me sad. I think you're doing great. I'm having a great time. Okay, so have you ever considered expanding Beyond Swimwear into other areas of fashion or accessory?
Shannon Mclaughlin (23:20)
Okay.
Yes, So next month, we're actually launching our first resort wear beach wear collection. doing some, I kind of want to make beach wear clothes that you can also wear off the beach as well. And can just be like wardrobe staples and not just strictly for the beach.
Emily (23:37)
Okay. Okay, yay.
Right, Okay, got it. That must be exciting. Are you looking forward to that? Yeah. How long have you been working on it for?
Shannon Mclaughlin (23:53)
Yeah, I think
about a year and a half. Yeah, and I'm just launching two pieces and then hopefully more and more for the summer.
Emily (23:59)
Okay.
Okay, okay, got it. Ooh, yay, I'm excited to see. That sounds great.
Shannon Mclaughlin (24:11)
Yeah, I'm really excited because I feel like swimmer sometimes is I I feel like swimmers very situational whereas like clothes are more like you can wear it every day. So I'm excited to I'm excited to watch it and see how it goes.
Emily (24:28)
Good for you.
Shannon Mclaughlin (24:29)
And I've been so just like picky about like everything and so excited to pick out like the fabrics for it and stuff. So it's exciting.
Emily (24:36)
Yeah, good,
good. That's good. It's good to be picky. That means it'll be a great product, right?
Shannon Mclaughlin (24:41)
Yeah, I hope so.
Emily (24:42)
okay. So five years from now, where do you hope the brand is at? Like what's kind of your dream for that?
Shannon Mclaughlin (24:49)
Hmm.
I don't know, I hope that it becomes my full-time thing because I really want to put in the effort to, I really want to be able to put in more effort to make it grow and to just do more with it. But right now it's just hard because I can't, sorry, I literally can't talk.
Emily (25:09)
You're good. Just take your time.
Shannon Mclaughlin (25:12)
Yeah,
basically I just want to become like my full-time thing and be able to work on it more and just to keep growing it and expanding into like the new resort work category more and Yeah
I kind of like the idea of keeping it somewhat small, but I don't want to sell the business or anything in the next five years because I really like working on it. yeah, I'm excited to see where it goes. I feel like it's also the landscape of just social media and
Emily (25:43)
Yeah. Yeah.
Shannon Mclaughlin (25:48)
There are so many new brands popping up all the time just because the barrier to entry I feel like is so much slower now. it's gotten so much more competitive, I think, especially with like TikTok and brands blowing up on there. But I think just like trying to roll with what's new and trying to do as much as I can.
Emily (26:06)
Yeah, yeah, that's great. if you could collaborate with any designer or brand, who would it be and why?
Shannon Mclaughlin (26:13)
that's hard.
Hmm.
I don't know. That's too hard. I really like the brand Heaven Mayhem, but they do jewelry. I don't know how that would work. But I'm trying to think of other brands I like.
Emily (26:23)
okay.
See, I was thinking like even road would be such a cool collab, right?
Shannon Mclaughlin (26:32)
So yeah.
Yeah. I'll, you're reaching for the stars. Yeah, that would be amazing. But I was just trying to think of like, what would the product be? But I guess just doing like a bikini. I don't know.
Emily (26:34)
I don't know.
Okay, got it. Okay, so this will do these kind of rapid fire here, these last few. What has been the most reporting moment in building feline swim?
Shannon Mclaughlin (26:49)
Okay.
Just getting the customer feedback on like people loving the swim and feeling really good in the swim and also I Having Haley wear it. I feel like she has been my idol for so long I'm like I feel like I create swimsuits for her. So having her wear it was felt really amazing and I don't know just Yeah, I guess just like hearing customer feedback
Emily (27:16)
Yeah, I love that. That's a good answer. If you could see any celebrity wear your designs, who would it be?
Shannon Mclaughlin (27:21)
I'd want Haley to wear them again. Haley, Kendall Jenner again. Who else? I like Zoe Kravitz.
Emily (27:23)
Wear them all the time.
and love Zoe.
Shannon Mclaughlin (27:31)
I like her style. I like Jennifer Lawrence. I don't know, there's a lot.
Emily (27:34)
Oh, that's a good one.
Yeah.
Okay, last question. What is one piece of advice you have for aspiring fashion entrepreneur?
Shannon Mclaughlin (27:44)
Um, I think that I feel like people plan a lot for a launcher. They also have like a lot of excuses for not starting a business. At least I did in the beginning because there's so many parts of the business that you might not know how to do because one, one person can't know how to do every aspect. But I think just starting and launching with like one thing or like kind of starting small and just testing.
if something's going to work or not and not investing too much into like the not investing too much, not investing into too many units at first and just seeing if you have like a viable product and see if there's an actual want for your item. I think just starting small is what would be my advice.
Emily (28:31)
I like that. I think that's great advice because that is people get so held up looking at the big picture of things, right? Yeah.
Shannon Mclaughlin (28:38)
Yeah, I feel like I
spent like six months just like thinking I couldn't do certain things. And also just stalling on like, yeah, like the branding not being perfect or the name or, know, that.
Emily (28:51)
Yeah. Okay, well, thank you so much for joining us today. Of course, I'm so glad that you were here. Where can people find you? Where can they find felines swim?
Shannon Mclaughlin (28:56)
Thank you for having me.
They can find feline on Instagram. It's feline.swim. It's at feline.swim. And then on TikTok, I believe it's the same. And then my personal Instagram is at Shannon Lauren with three N's at the end. I'm also on TikTok as well.
Emily (29:23)
Okay, great. Well, thank you so much for joining us, Shannon, and wish you all the best. Of course, of course.
Shannon Mclaughlin (29:27)
Thank you for having me. Great.
