
MOONDANCE BRIDAL
Website Design
Email & SMS Marketing
Social Media
Paid Social Advertising
What we manage…
Sarah Vogt stepped into the world of Moondance Bridal during the peak of the COVID-19 pandemic, recognizing a pivotal moment to breathe new life into a cherished institution. As the number one bridal shop in California, the challenge was immense. Sarah reached out to us with a clear and ambitious vision: she wanted to modernize the brand without losing its authentic essence. This meant overhauling their social media presence across Instagram, TikTok, Facebook, and Pinterest—not just through organic growth but also with strategic paid advertising. Beyond social media, she aimed to refresh the website and cultivate an engaging email list to harness PR opportunities along the Central Coast.
THE PROBLEM
Our first move was to transform Moondance Bridal's online footprint, beginning with a complete overhaul of their website. We designed a modern, intuitive site that elegantly showcased their exquisite bridal collections while capturing the boutique's boho-chic spirit. This new platform resonated with today's brides, blending contemporary aesthetics with the timeless charm that Moondance Bridal has been known for over its 25-year history.
To reconnect with their loyal customers and draw in new ones, we revitalized their social media presence across Instagram, TikTok, Facebook, and Pinterest. By creating engaging content and leveraging strategic paid advertising, we significantly boosted their online visibility. Simultaneously, we launched targeted email campaigns to build a vibrant subscriber list, which played a crucial role in promoting special events.
The results were remarkable. Moondance Bridal experienced a 75% increase in website traffic and a 60% rise in online appointment bookings. Their social media following grew by 50%, with engagement rates doubling across all platforms. The email subscriber list expanded by 40%, leading to a noticeable uptick in in-store visits and sales. Our collaboration not only modernized the brand but also reinforced Moondance Bridal's position as California's leading bridal boutique, ensuring its continued success in the years to come.
THE SOLUTION
Click here to visit the website www.moondancebridal.com
Click here to see their Instagram @moondancebridal
The Results (First 3 Months)
64% Open rate
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4.52% ROAS
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38% Sale Increase
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64% Open rate ~ 4.52% ROAS ~ 38% Sale Increase ~